Press release

South Tyrolean ReGuest AG acquires strategic stake in Offenburg data startup Indicate Data GmbH

Offenburg, June 05, 2025

ReGuest AG, headquartered in Merano, South Tyrol, is acquiring a 33 percent strategic stake in Indicate Data GmbH. The partnership brings together two strong actors: a leading hospitality-tech company on an international growth trajectory and an up-and-coming data startup with deep technological expertise and a crystal-clear vision. Together, they aim to actively shape the data-driven transformation of the hospitality sector and set new international standards.

 

Experience meets transformation 
The founders behind Indicate are Stanislav Schmidt and Swen Laempe. The latter is no stranger to the industry - as the founder of vioma GmbH, he has over two decades of experience in the digital development of the hotel industry. “Data is the fossil fuel for artificial intelligence,” emphasizes Laempe. “With ReGuest, we combine technological expertise with operational excellence and far-reaching sales structures - a perfect setup to decisively advance data-driven business models in the hospitality industry. We are convinced of the convergence of our corporate cultures.”

 

We speak data. Fluently.
Indicate brings order to the complexity of modern data landscapes. The platform helps companies to bring together information from a wide variety of sources, put it into an understandable context and make it usable for analyses, automation and strategic decisions. The focus is on so-called data products - clearly defined, modular data modules that ensure transparency, accelerate processes and enable the scalability of digital business models. “Indicate creates a data structure that works across system boundaries - regardless of formats, sources or technologies,” explains Stanislav Schmidt, Co-Founder and Managing Director of Indicate. “This is the foundation for data-driven innovation - as required by modern platforms and AI applications.”

 

Capital market expertise meets a culture of innovation
ReGuest was the first South Tyrolean company to be listed on the Vienna Stock Exchange in December 2024 and is pursuing a consistent course of innovation. The investment in Indicate is a logical step within this strategy: investing specifically in technologies that move the market. What the two partners have in common is more than just an economic interest. It is a shared understanding of how modern technology works - agile, connectable, well thought-out - and how it must be implemented in order to achieve a tangible impact.

 

About Indicate Data GmbH
Offenburg-based Indicate Data GmbH develops a cloud-based platform for companies that not only want to see their data, but also control it and make it usable. Indicate creates digital structures in which data is organized, analyzed and made available in a context-based manner: as a basis for well-founded decisions, data-driven business models and scalable processes.

 

About ReGuest AG
ReGuest AG, headquartered in Merano (South Tyrol), is a leading provider of digital solutions for guest communication, CRM and direct sales in the hotel industry. Following the acquisition of opensmjle GmbH and the IPO in 2024, ReGuest is consistently expanding its innovative strength and is involved in strategic partnerships with a high level of technological depth.

 

Media contact
Indicate Data GmbH
E-Mail: hello@indicate-data.io
Web: www.indicate-data.io